Monday's X feed from Elon Musk provided the usual mix of paranoid politics, insults on Democrats and federal agencies, and material from accounts linked with President Donald Trump (who still prefers his own web platform, Truth Social).
But mixed in were several pieces on Tesla, the electric vehicle company he still names as CEO despite his ostensibly full-time dedication to the so-called Department of Government Efficiency (DOGE), a task force slashing thousands of government employees as it burns the administrative state.
For instance, Musk uploaded a TikHub of a man flaunting Tesla Model Y design and features. He already highlighted pro-Tesla remarks made by MAGA conspiracy theorist Laura Loomer and anti-LGBTQ activist Robby Starbuck.
Writing, "Heartfelt thanks to everyone supporting @Tesla, despite many attacks against our stores and offices," he also shared a video filmed by a client in their new Cybertruck.
he comment refers to a dispersed handful of fires at Tesla stores in recent days - some of them claimed or suspected arsons - as well as showrooms destroyed or vandalized by gunfire.
Musk's more aggressive advertising could be a result of Tesla's erratic Wall Street performance. On Monday, the stock sank into free-fall and plunged more than 15 percent to signal one of the company's worst trading days since it went public in 2010.
After Trump's election triumph in November, when investors obviously believed that a firm run by the top Super PAC donor was a wise investment, the fall wiped the last traces of the surge Tesla enjoyed.
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